The core element in UCLA’s graphic identity is the Campus Logo. Adopted in 2004, the logotype is simple and modern, with a slight slant to give it a dynamic feel. It’s a custom design and can’t be accurately reproduced with any typeface.
The “boxed” logo offers impressive visual weight and puts the UCLA Blue color front and center. But in some contexts the “unboxed” version is the best design option. If you need to combine the campus logo with the name of your school or department, see department logos.
Policy 110 reaffirms that the campus logo is the standard logo for all academic and administrative units. The campus logo is a REQUIRED brand element, to be used in accordance with these brand guidelines.
The campus logo may only appear in three colors: UCLA Blue, plain white, or solid black.The boxed logo can be:
Always use the logo artwork from the Downloads section to assure logo colors are correct. The colors were meticulously assigned to create continuity and consistency.
Take care in positioning the campus logo. Choose the minimum size or larger, and provide at least the minimum clear space around the logo. Typically booklets, brochures and reports use the logo on the front or back covers. Flyers and ads often use the logo near the bottom to anchor the layout.
Only rarely is the campus logo the focal point of a layout. A photograph, headline or title may well be larger or carry more visual weight. However, the logo does need prominent placement and proportional size so it doesn’t disappear from the page.
Never crowd the logo. It needs clear space, “buffer” space, around it. Use the width of the letter “U” to gauge the amount of clear space that’s needed.
It’s fine to align the left hand edge of the logo with your text or image: the empty space in the margin will function as the necessary clear space.
Logo size should be proportional to other elements of the layout. In no case should the logo be sized below these minimums, measured vertically.
The unboxed version of the campus logo should be at least 0.3” high in print, equivalent to 26 pixels high online.
Do not add a drop shadow to the logo.
Do not change the relative sizes of “UC” and “LA,” or otherwise emphasize letter pairs.
Do not use any shade of gray or grayscale for the campus logo.
Do not use gold for the logo. Do not warp the lettering.
Do not add graphic elements to the campus logo.
Do not alter the shape of the boxed logo.
Do not use the UCLA Blue logo against a gold background.
Do not superimpose the white logo over a complex background. In photos, position the logo on neutral areas such as the sky.
Do not use the unboxed UCLA Blue logo on a black background.