UCLA encourages the use of official social media accounts to tell the university’s stories and participate in conversations around relevant topics. Social media is an important platform for UCLA; when we present a consistent voice and brand aesthetic, we can represent ourselves more effectively. This guide outlines some basics on how to manage social media on behalf of the university. For additional support and guidance, visit socialmedia.ucla.edu.
Before launching a new social channel, it’s important to define your goals and determine if and how social media will help reach them. Ask yourself the following questions:
- How can social media help my department or organization meet our goals?
- Who is our audience, and is social media the appropriate channel to reach them?
- Do we have the resources for effective content development, execution and moderation on a daily basis?
- Have social media platforms for your school already been established, and can these existing platforms promote your event or content?